Wharton Communications

Integrated Marketing Solutions

Are you Giving your Website Visitors what they Really Want?

by Laura Wharton According to a recent study by Forrester Research, there are three main ways to make your website more attractive to Internet users. Website visitors are in search of: High-qua



Branding vs. USP: What's the Difference?

The words “branding” and “differentiation” are sometimes thought to be interchangeable by journalists and business owners alike; but the chasm between the two is wide. Branding is the recognition



Do Your Promotional Pieces Contain These Keys?

Like other people in my profession, I constantly read marketing pieces. Website content, brochures, and project sheets - you name it. What I see repeatedly is the use of a crutch: the bulleted feature



Five Simple Rules for Green Marketing

By Laura Wharton Is your business green? If so, you’ve got a great and timely story to tell. If your company has a strong commitment to environmental sustainability in either its design or manu



How Much is Enough? The Secret To Successful Direct Mail Campaigns

How many pieces of mail do you think make a successful direct mail campaign? One? Six? Twelve or more? If you answered twelve or more, you are on the right track. Many direct mail marketing gurus



How to Grab the Media’s Attention

By Laura S. Wharton Wharton Communications Having been on both sides of the editorial desk, I’ve learned more than a few tricks to getting attention from the media. Here’s a short list of ways to



How to Recession-Proof Your Business

By Laura S. Wharton The Associated Press reports again that economists fear a recession is already upon us. Many of us might cock our heads sideways and say, “Duh.” So once we get past the shaking



Maximize Your Profits with the Power of Direct Mail

Even if you have a brick-and-mortar store, relying exclusively on walk-in traffic for sales is not going to help you reach the level of profit that you might reach if you use more impacting marketing



More Important that Google Listing?

By Laura S. Wharton Your website ranks high in search engine rankings. That’s good; but it’s not that important. What? SEO ranking not important? Isn’t that the sole purpose of SEO? Well, ye



On Becoming a Thought Leader

By Laura S. Wharton Are you the “go to” person in your industry? You know, the one that the newspaper reporters seek to get an expert view on a current issue? If so, you’re a thought leader. Th



Online Article Placement a Critical Component of Integrated Marketing

By Laura S. Wharton Just as in traditional print media, articles placed online beat ads for building credibility and sales by nearly two-thirds, and help to get (and keep) your website at the top o



Reaching your Audience with Changing Media

By Laura S. Wharton Wharton Communications The Big Three networks are very much a thing of the past. Media fragmentation and skipping commercials through electronic zapping make it hard to reach a



Recording Calls for Clarity

Ever have one of those phone calls that is filled with so much good information you just can’t recall it all? From Peter Bowerman’s e-newsletter (www.wellfedwriter.com) comes a great tip about a vendo



Search Engine Optimization: What SEO is, and why it Matters

By Laura S. Wharton I recently returned from a conference where I learned many things about the Internet I never knew before. In fact, by comparison to many folks, I’m behind the times, just gettin



Selling the Invisible: How to Write Web Site Content

By Laura S. Wharton Your web site is your calling card on the Internet. Does it say exactly what you need for it to say in order to get the action you seek? If you want to make your content the bes



Six Tips for Improving Technical Writing

Technical writing isn't magical. It's the nuts and bolts behind documentation that help users use products. Sound simple enough. But imagine this: You get the latest version of software, and it is no



Writing Captions for Proposal Images: Capturing the Wow! Factor

In proposal writing, you may get only one chance to capture the attention of your reader. As much as it pains me as a writer to say this, in many instances, images carry more weight than words. What a