Are you Giving your Website Visitors what they Really Want? by Laura Wharton According to a recent study by Forrester Research, there are three main ways to make your website more attractive to Internet users. Website visitors are in search of: High-quality information. Content is still king when it comes to decision-making as to whether or not to return to a website. How does your content attract visitors – and turn them into clients? Intuitive navigation: Your site should be easy to navigate. Otherwise, you’ll frustrate visitors. Quick downloads: Visitors won’t wait for big files to download anymore. They don’t have to – they can find it someplace else these days. If your website is slow to load, it may be time to create a new site. For more ideas on how to improve your website or it’s content, call me at (336) 473-7256.